of a Boutique.
MacroBaby’s high-end product lines, services, and one-on-one customer experience set it apart from all other baby stores in the country. Its flagship retail store in Orlando was founded in 2010 after CEO Richard Harary had his first child. He wanted to provide parents with a new shopping experience, better than the one he found in the existing big box stores.
Offering thousands of top-of-the-line items, unique European imports, as well as trained experts ready to provide advice or demonstrations, the business model delivers the individualized attention that is in high demand for an increasingly savvy client base. From nursery organizers and personal shoppers to sleep and lactation consultants, MacroBaby aims to meet its’ customers’ needs and exceed their expectations.
Additionally, MacroBaby formed a partnership in 2011 with the Winnie Palmer Hospital – the largest and most prestigious maternity hospital in the United States. In Winnie Palmer Hospital’s first partnership of its kind, they have opened a MacroBaby boutique inside the facility. MacroBaby also established a Dolls Maternity, where children can participate in an adoption experience with the help of MacroBaby’s kind “nurses”.
MacroBaby is more than just a store. It’s an entire experience.
A Baby Store With A Heart.
Won’t Want to Miss.
The U.S. baby products industry was valued at over $28.97 billion in 2021. Thanks to consumer demand, this recession-resistant market is estimated to grow at a CAGR of 3.7%. With an eye toward popular parenting trends and exclusive, high-end offerings, MacroBaby offers a unique franchise opportunity:
Successful Operating Location
The go-to baby products store, MacroBaby has an extremely successful operating location in Orlando, Florida. After decades of proven industry experience, we’re ready to expand into the franchise market.
Strong Potential ROI
With a reasonable investment and the potential for high demand, the established business model can offer significant profitability for a motivated owner/operator.
Integrity and Commitment
MacroBaby operates with a high degree of integrity and dedication. The management team consists of caring, innovative people who are committed to the success of our franchise partners.
Proven Business Model
The operating model is simple and has been structured with well-defined processes and purchasing systems in place, allowing for ease of replication in any market.
Strategic Partnerships
MacroBaby has the vertical relationships to allow a steady flow of merchandise and great pricing. Our established partnerships will help franchisees to benefit from a turnkey system.
Join a Popular and Exclusive Business Platform in a Recession Resistant Industry!
A Reasonable Investment for a Strong Potential ROI.
Option 1 MacroBaby Full Size Store: 18000SF - 25000SF
$50K
$2,476,333
6%
1.5%
Franchise Fee
Minimum Initial Investment
Including franchise fee, inventory & training
Royalty Fee
Of gross sales
Required Local Marketing Spend
Of gross sales
A Reasonable Investment for a Strong Potential ROI.
Option 2 MacroBaby Dolls Maternity Store Size: 1500sf -3000sf
$30K
$500K
6%
1.5%
Franchise Fee
Minimum Initial Investment
Including franchise fee, inventory & training
Royalty Fee
Of gross sales
Required Local Marketing Spend
Of gross sales
We’ll Give You the Tools for Success.
Parents want the best for their children, and MacroBaby aims to provide a superior shopping experience. We also want the best for our franchisees, which is why we’ll provide every possible tool for franchisee success.
Comprehensive Training
Our dual-phase initial training program is designed to empower our franchise partners with all the knowledge they need to run a successful MacroBaby franchise.
Operational Support
MacroBaby will provide ongoing training and support in many areas, including customer-service techniques, product ordering, suggested pricing guidelines and administrative procedures.
Marketing Support
We will coordinate the development of local and regional advertising materials, marketing plans and digital SEO/SEM strategies to help franchisees leverage our established brand positioning.
Ongoing R&D
Franchisees will benefit from MacroBaby’s continued research and development on how to better operate the retail locations and how to more profitably manage a MacroBaby franchise.
The Franchise Process
STEP 1 Fill Out the Form
Complete our form on our website and we will reach out to provide you with more information.
STEP 2 Kick Off
The MacroBaby Team Wants to Meet You! We will schedule an in-person or remote meeting to review your application and discuss details as we begin our partnership.
STEP 3 Discovery Day
Our franchise development representative will schedule a visit to our corporate location. Here, we will review detailed information on our business model, support, and marketing tools available
STEP 4 Foundational Knowledge
MacroBaby FDD Review! Our leadership team will train you and your team in preparation for establishing your own MacroBaby franchise. We will send you a copy of our Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document.
STEP 5 Financing
After the FDD review, this is the time to apply for financing if needed!
MacroBaby Franchise Partners
Because the MacroBaby business model has been built on a foundation of superior service, franchisees must demonstrate the same core philosophy. Ideally a “people person,” customer service is the number one quality we’re looking for in potential partners. You must be comfortable with face-to-face interactions and willing to go above and beyond to make the customer experience unique.
Contact Us
Ready to Get Started? Let’s Connect!
- Phone: (877) 240-5379
- Email: [email protected]
- Address: 1361 Florida Mall Ave. Orlando, FL 32809
- Website: www.macrobaby.com
This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.
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